CASE STUDY
How Great Oaks Country Club Reinvented the Off-Season with Dart Genius
Featuring Shawn Schroeder, General Manager
THE CHALLENGE:
A Seasonal Drop in Engagement
Like many private clubs, Great Oaks Country Club (GOCC) saw a predictable dip in activity as the weather cooled. October through February were the offseason — a time when members disengaged, events underperformed, and retention came into question.
“We always noticed an uptick in membership re-evaluations around those months,” said General Manager Shawn Schroeder. “People weren’t using the club as much, and it made them reconsider the value.”
Despite a strong sense of community, GOCC struggled to keep members engaged during this lull. Attrition peaked and new member recruitment was slow during these down months.
THE SOLUTION
A Turnkey Dart League Built for Country Clubs
Looking for a fresh way to energize the off-season, GOCC partnered with Dart Genius, a social dart league platform designed specifically for private clubs.
“The lift on our side was almost nothing and I looked like a hero. Our team spent just a couple hours a week managing it.”
— Shawn Schroeder
From setup to execution, Dart Genius handled everything:
Professional dart boards installed at no cost to the club
Custom league software for scheduling, scorekeeping, and communication
Ongoing training and support for staff and members
Revenue split from league fees with no upfront investment
THE RESULTS:
Engagement, Revenue, and Retention
The impact was immediate. Overall, 24% of all members joined the league—more than 150 members—many of them previously under-engaged in other club activities.
“It became the highlight of the off-season. I hear about it constantly in conversations with new members—and from those who were thinking of leaving.”
The league brought energy to typically slow nights, driving up bar and dining sales and increasing tips for staff. It also became a conversation starter in new member tours and played a role in reversing membership churn.
Since launching Dart Genius, GOCC has seen:
Attrition under 3%
Consistently high NPS scores and rave reviews
A surge in off-season attendance and F&B revenue
The program also helped attract prospective members through tiered access options and special guest nights tied to the league.
“I’ve met dozens of members socially that I would have never met otherwise. Now we golf together all summer. Guys I would never know their name… now our families hang out.”
Cam J.
Member & Dart Player
Why it Works
Dart Genius gave GOCC something different: a low-maintenance, high-engagement league that activated members when they were typically dormant.
“It hit right at the times when we needed it—January through March. That’s when members start to drift, and now they’re coming back instead.”
For Great Oaks, the darts league didn’t just plug a seasonal gap—it created a reason to stay, play, and remain part of the club community year-round.
Want to bring Dart Genius to your club?
We’ll handle the heavy lifting. You get the credit.